Designing for Sports — Areena Product Design Case Study

It all started with…

My job was to re-structure the information architecture, rethink the current features, integrate new features that improved player engagement and re-design the UI for the player facing app.

Design Process

Tackled Core Problems

  • Players did not show up for matches — High rate of absentees led to cancelled matches which created a bad experience for the players that actually showed up for the game. This was improved by displaying upcoming match cards upfront on the home page, with CTAs (Call to Actions) that asked the players to mark their attendance. An alert feature was also added to send a reminder to players before a match. This led to a 36% increase in the attendance of players and a significant decrease in the number of cancelled matched.
  • Increase in player engagement — It was important that the player’s excitement continued after the final whistle, in fact even when they sat around with their buddies later on. This was taken care of by posting the match scores on the app and allowing the players to track their personal stats for each matches and view their progress over time.
  • Easily connect Free Agents and teams — Each team had a requirement of minimum players to play in the league, which was becoming an issue if they fell short. At the same time there were Free-Agents who wanted to play but had no teams. This gap was taken care of by providing the Free Agents with the a list of teams that were looking for players, and providing the team captains with a list of available Free Agents to complete their team. This made it much easier for the people to get on the field quickly!
  • Bring the community online — It was important for the players to feel a sense of belonging and stay connected to their team mates— even when they were away from the field. This led me to improve upon the experience of the existing chat feature. I made it cleaner and included a leaderboard feature with various filters applied, that helped the players easily identify their strength and weaknesses and created a healthy sense of competition.

Challenges Faced

  • Since the product already had a customer base, the re-structuring of the architecture had to be done carefully to not confuse the existing players. I kept in mind the core flows of the app, the ones that the players were used to and focused on making them more efficient as opposed to reinventing the wheel.
  • Working with agility and in a lean manner, we worked to understand, design, develop and deliver the app in a span of 6 months.
  • Situated in India, our team worked through the distance from the main user base which was located in Texas. We used the existing statistics of the product to our advantage and had numerous conversations with the clients in order to clearly understand our target users.

Digital Product Designer | Helping dreamers craft their MVP and create an online presence |

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Sana Yusuf

Sana Yusuf

Digital Product Designer | Helping dreamers craft their MVP and create an online presence |

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